Reach Millions of Customers in Japan

JPY4,900 a month + additional selling fees

Just have a few items to sell? Become an individual seller
Register now for 10 JPY for the first month. Sell more profitably with FBA

Why Sell in Japan with Amazon?

Japan has a population of 127 million people*1 and has the 3rd largest economy size in the world*2, and selling your products on will give you access to millions of customers in Japan. is a trusted brand and a proven high volume e-commerce marketplace in Japan which receives 17 million of PC unique visitors and 30 million of Mobile unique visitors *3.

Listing your products to sell on is easy, and you can also use Fulfillment by Amazon (FBA) which will help you scale your online business in Japan by leveraging Amazon's world-class fulfillment resources and expertise, customer service, and fast, free domestic shipping (subject to conditions).

Features to Help You Sell

Easy to start

HTML knowledge is not required and you can start selling today. Moreover, Amazon conduct marketing activities to drive customers to your products such as Search Engine Optimization (SEO) and Associate programs on behalf of you.

Learn more about How to Sell

Fulfillment by Amazon

Fulfillment by Amazon helps you increase your online sales with Amazon’s world-class fulfillment. You will not have to worry about a delivery delay such as breaking the promised delivery date.

Learn more about Fulfillment by Amazon


Amazon's payment fraud protection helps you eliminate fraudulent orders for your products. You can be paid in your local bank account and currency with Amazon Currency Converter™ for Sellers (ACCS).

Learn more about Fulfillment by Amazon

Getting Started

1. Register and start selling

Complete registering your account and start to sell in 15 minutes! All of the procedures are supported by online and in English, Japanese, and Chinese languages. In addition to Japanese, English and Chinese, 4 more languages have been added to the Seller Central language option. You can view menus and help pages in Deutsch, Español, Français and Italiano.

2. Ship your products to customers

After receiving customer orders, simply pack and ship your item to the customer. Fulfillment by Amazon can ship, pack and provide Japanese customer service on behalf of you.

Learn more about Fulfillment by Amazon

3. Receive payment

Payment is deposited into your bank account in every 14 days.

Learn more about How to Sell
Learn more about Pricing

Important Information for International Sellers

Understanding the Japanese local laws is important as a seller on All products need to comply with local laws and please ensure that your sell products on that you are permitted to sell, and that you can deliver to the customers on time, or you can use Fulfillment by Amazon, and that you are able to provide customer services in Japanese. Besides that, it's important to read through Prohibited Products carefully before starting selling on

There are service providers who can help you with these requirements to support your business in Japan.

Learn more about Local Laws

Learn more about Prohibited Products (PDF)

Learn more about Service Providers

Note: This subscription fee promotion of 10 JPY for the 1st month is only available to new sellers who register an account on by December 31, 2018. Amazon reserves the right to terminate this offer without notice.

(*1) Japan Ministry of Internal Affairs and Communications  State of World Population 2014
(*2) International Monetary Fund, World Economic Outlook Database, April 2015
(*3) Nielsen NetView, Brand Level Data, Access from Home and Office PCs(Excluding Internet Application), November 2015,
Nielsen MobileNetView, Brand Level Data (Excluding Application), November 2015 (17 million of PC unique visitors and 30 million of Mobile unique visitors)