Sell on Prime Day

Our big annual sale
July 15th & 16th
4,900 JPY per month + additional selling fees

What is Prime Day?

Prime Day is a big sale held once per year for Amazon Prime members. It will be held again this year, starting at midnight, Monday 15th July until midnight Tuesday 16th July, running for 48 hours.

During Prime Day 2018, Prime members around the world purchased over 100 million sale items. We expect many Prime members and customers will visit again this year, so it's a great opportunity to increase awareness of your products and boost sales.

You can start selling on Amazon even with just a single item, so why not use this opportunity to give the service a try?

Check out the page below and learn how to prepare for Prime Day.

Preparation timeline

1. Register
2. List Items
Early July
3. Send to FBA
July 15th & 16th
Prime Day
4,900 JPY per month + additional selling fees

The importance of the 'Prime Badge'

To be successful on Prime Day, it is important to show the Amazon Prime Badge on as many of your products as possible. Using the Fulfillment by Amazon (FBA) program, you can display a Prime Badge on those products and appeal to Prime members. Learn more below.

Use FBA to accelerate success

You sell it, we ship it. Amazon has one of the most advanced fulfillment networks in the world. With Fulfillment by Amazon (FBA), you store your products in Amazon's fulfillment centers, and we pick, pack, ship, and provide customer service for these products.

FBA can help you scale your business and reach more customers. When asked, 75.5% of sellers said their sales increased for products sold using FBA. (July 2018, Amazon research, excluding non-respondents).

You can start using FBA with just a single product, and right now we have a special promotion to help save you money for new ASINs registered on (see details here). Why not try shipping your top selling items with FBA and see how it improves your business efficiency and sales?
Learn more about FBA ›

Your products get the Amazon Prime Badge to boost visibility

Available 24/7, 365 days a year to meet periods of high demand

Fast shipping with the ability to specify delivery times

FBA Export Program lets you sell to 67 countries and localities

Eligibility for Amazon Subscribe and Save to boost repeat orders

Amazon also offers Seller Fulfilled Prime (SFP). This program allows you to make your products eligible for Amazon Prime, but ship them from your own warehouse.
Learn more about SFP ›

Tips for success this Prime Day

Prep your lineup

Plan for high demand and fast turnaround, especially for new and popular items.

Convert more shoppers

Seal the deal with a winning promotion strategy and product page.

Prepare your inventory

Stock up your products early

Customers to start to increase before Prime Day even begins. Take advantage of this and make sure your inventory is fully stocked to meet demand.
Check using the Inventory Recommendation Tool ›

Set attractive prices

Customers love a good deal. You can increase the chances of your products being seen by setting competitive price tags.
Learn more about Automated Pricing ›

Using FBA?

Mark the date: Monday 1st July 2019. Send your Prime Day inventory to Japan fulfillment centers before this due date so it's ready for action. Learn more about FBA ›

Using SFP?

For items that cannot be sent by FBA, you can use Seller Fulfilled Prime (SFP). This program lets you show a Prime Badge on your products, but ship them from your own warehouse.
Learn more about SFP ›

Deals to drive discovery

Shoppers love a good deal. Stack the odds in your favor with an attention-grabbing price tag.
Discount a top-selling product, or offer loyal customers a package deal.
Create targeted social media promotions and spread the word.

Use Amazon Advertising to get your products seen

Help customers discover and purchase products that you sell with ads that appear in the search results and on product pages. You can reach more customers and boost sales by using Sponsored Products.